Roller Rabbit Madison Avenue

To embrace Roller Rabbit's vibrant identity, the store design incorporates a blend of patterns and bold colors throughout. The captivating Amanda print graces the walls as striking wallpaper. The fitting rooms delight customers with a fan-favorite Monkey print with a NY city-specific twist. The store features terrazzo bases on buildouts and fixtures, brass finishes, pink suede backings and modern furniture in neutral tones, striking a harmonious balance between vibrancy and sophistication. This innovative store concept won the Best Store Design NYC x Design Award.

Role: Visionary, Store Design, Prop Design, Strategy